Multimedia Group secures exclusive radio broadcast rights for UEFA Euro 2024

The Multimedia Group Limited has secured exclusive radio broadcasting rights for UEFA Euro 2024 across its platforms, covering both English and Twi radio stations in Ghana.

The agreement with Sporty TV, who own the Free to Air rights for Ghana, ensures football fans can catch the passion, thrills and twists of select matches of the competition on Joy FM, Adom FM and Asempa FM in Accra, as well as Luv FM and Nhyira FM in Kumasi.

“We are always striving to provide quality content to our listeners and this is yet another step in that direction,” Abdulai Awudu, General Manager of Adom Brands at the Multimedia Group said of the agreement.

“The Multimedia platforms have some of the country’s finest sports commentators and analysts, and football fans can expect unrivalled coverage of Europe’s flagship competition,” said Fiifi Koomson, General Manager in charge of the Joy Brands.

Apart from the live radio commentary, The Multimedia Group has also curated customed Euros 2024 shows on radio, TV and digital, as well as live viewing events, all aimed at delivering unparalleled experience of the competition to our audience.

The General Manager in charge of Sales and Marketing at The Multimedia Group, David Max Fugar, believes the unique programming around the games and the commentary on the live matches will offer advertisers enormous opportunities to extend their brands’ visibility across multiple platforms.

Fugar further stated MGL’s willingness and readiness to help clients who want to take advantage of the opportunity

“We are very happy about this because we know how much Ghanaians love football. And this is a fantastic opportunity for brands to jump on board and make the desired impact.”

The 24-team competition is being hosted in Germany, and will run from June 14-11 July, 2024.